SPOTIFY LOVE AT FIRST LISTEN
INSIGHT: Have you ever experienced that overwhelming, head-over-heels love? The kind that stops you dead in your tracks, leaving you breathless, inhale, completely captivated from the very first moment. You can't stop thinking about them, replaying every memory over and over again. It brings an unexpected smile to your face, or even moves you to tears. They call it #LoveAtFirstListen.
VISUAL DESIGN DIRECTION: I captured the emotions and moods of people who love listening to music at every moment of life. I conceptualized this by using close-up shots of faces with flat colors, creating an illustrative vibe. This approach worked effectively in the digital campaign.
FIRST LOVE | SPOTIFY | OGILVY
