EASYPAISA BECOMES EIDIPAISA
PROBLEM: One of the most joyous traditions of Eid for children and elders is when the elders give their younger members of the family some Eidi, cash. But because of the coronavirus and the lockdown in place, this Eid was going to be different.
VISUAL DESIGN DIRECTION: I strategically incorporated a crescent moon, a symbol synonymous with the spirit of EID festivities. This visual motif was seamlessly threaded throughout the campaign, including the UI interfaces of the app. By doing so, we established a strong, cohesive narrative that resonated deeply with the brand's essence and created a captivating, contemporary digital experience for the audience.
EIDIPAISA| EASYPAISA | OGILVY https://dragonsofasia.org/dev/assets/pdf/2021-Dragons-of-Asia-The-Winners.pdf https://effiepakistan.org/winners-2021/ https://www.instagram.com/p/CKmVn3onSjv/ https://easypaisa.com.pk/awards/
