PEEK FREANS CHOCO BRAND
PROBLEM: Choco, in the market for 8 years, lacks a strong identity and is often considered generic. With variants launched at different times and no consistent design language, creating brand assets is crucial for advertising consistency and improved recall. Originally not positioned as a kids' brand, there's a need for a clear, playful positioning to resonate with the right audience.
VISUAL DESIGN DIRECTION: We'll convey our design story through visualized emotions and concepts using emojis. These emotions and core elements will serve as inspiration for our design direction, creating a relevant and authentic representation of our kid's fun vibe brand.
CHOCO | PEEK FREANS | OGILVY
