SEND MONEY IN A JIFFY
We came up with a colloquial Urdu term "FER FER" which means instant, fast, and smooth, the English of "in a jiffy".
VISUAL DESIGN DIRECTION: I crafted a robust and impactful typography that embodies the product's core essence: smooth, fast, and instant. This typography serves as a visual thread that ties the entire campaign together. Furthermore, I introduced iconographic patterns to effectively convey the core use cases of the product on various social media platforms, enhancing the campaign's appeal and resonance with users.
SEND MONEY | EASYPAISA | OGILVY
