AIR ARABIA—WORTH IT EVERY MILE
OBJECTIVE: ELF is a preschool, providing primary level education to children between the ages of 2.5 to 6 years old. It’s one of a kind preschool, where children are allowed to progress at their own-pace. It provides a unique learning experience that challenges the prevalent forced and conditioned learning system.
VISUAL DESIGN DIRECTION: The Visual Identity System for ELF preschool draws inspiration from the metamorphosis of a butterfly, symbolizing growth and individuality in learning. A playful blend of pens and butterfly motifs creates a dynamic logo, embodying exploration and creativity. Vibrant colors and fluid shapes evoke curiosity and imagination, reflecting ELF's unique approach to education. Through whimsical design elements, the identity system captures the essence of a nurturing environment where children are free to learn at their own pace.
LEARNING | ELF | CREATIVE CLOUD
