SEND MONEY THROUGH EASYPAISA APP
INSIGHT: The greatest problem of carrying around cash is that it passes through many heads, which makes it tear, essentially making it useless and incredibly difficult to get rid of. With this insight, we created a digital IMC campaign on the pains of carrying ‘Phatta Notes’ (torn currency note) that resonated with everyone.
VISUAL DESIGN DIRECTION: When it come to find the visual solution, I crafted a visual narrative that powerfully illustrates the shift from conventional cash transactions to the secure and convenient world of the app. The use of currency texture adds an engaging visual element, making it a compelling feature on social media.
TORN CURRENCY NOTE | EASYPAISA | OGILVY
https://www.adforum.com/award-organization/6652238/showcase/2020/ad/34624839
https://www.facebook.com/OgilvyAsia/videos/169210831474553
https://effiepakistan.org/winners-2021/
